Abstract: A method and system for counteracting performance deterioration in an electrochemical fuel cell includes passive re-activation, active re-activation, or both. Active re-activation includes intermittently applying positive voltage electrical pulse across the anode. The positive voltage applied is less than that required for decomposition of water. Passive re-activation includes interposing a resistive load between the anode and the cathode while fuel stream flow to the anode is interrupted. The resistive load increases voltage potential at the anode to less than that required for oxidation of carbon.