Patents by Inventor Yingwei Claire Cui

Yingwei Claire Cui has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • CONTENT-TARGETED ADVERTISING USING COLLECTED USER BEHAVIOR DATA
    Publication number: 20140337128
    Abstract: A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.
    Type: Application
    Filed: July 25, 2014
    Publication date: November 13, 2014
    Inventors: Alexander P. Carobus, Narayanan Shivakumar, Yingwei Claire Cui, Deepak Jindal, Steve Lawrence
  • Determining content to be provided by an entity for rendering via a resource in a target document or notifying an alternative entity of the availability of the resource
    Patent number: 8312001
    Abstract: A method and system for allowing a resource associated with a target document usable for ad rendering by a first entity to be used for rendering of content by a second entity. Depending on one or more conditions, the first entity either uses the resource to render at least one ad or allows a second entity to use at least a portion of the resource to render content.
    Type: Grant
    Filed: February 25, 2011
    Date of Patent: November 13, 2012
    Assignee: Google Inc.
    Inventors: Kenneth W. Bronson, Kevan Quincy Newton, Jason Liebman, Rama Ranganath, Narayanan Shivakumar, Deepak Jindal, Yingwei Claire Cui
  • DETERMINING CONTENT TO BE PROVIDED BY AN ENTITY FOR RENDERING VIA A RESOURCE IN A TARGET DOCUMENT OR NOTIFYING AN ALTERNATIVE ENTITY OF THE AVAILABILITY OF THE RESOURCE
    Publication number: 20110270677
    Abstract: A method and system for allowing a resource associated with a target document usable for ad rendering by a first entity to be used for rendering of content by a second entity. Depending on one or more conditions, the first entity either uses the resource to render at least one ad or allows a second entity to use at least a portion of the resource to render content.
    Type: Application
    Filed: February 25, 2011
    Publication date: November 3, 2011
    Inventors: Kenneth W. Bronson, Kevan Quincy Newton, Jason Liebman, Rama Ranganath, Narayanan Shivakumar, Deepak Jindal, Yingwei Claire Cui
  • Determining content to be provided by an entity for rendering via a resource in a target document or notifying an alternative entity of the availability of the resource
    Patent number: 7899801
    Abstract: A method and system for allowing a resource associated with a target document usable for ad rendering by a first entity to be used for rendering of content by a second entity. Depending on one or more conditions, the first entity either uses the resource to render at least one ad or allows a second entity to use at least a portion of the resource to render content.
    Type: Grant
    Filed: December 10, 2003
    Date of Patent: March 1, 2011
    Assignee: Google, Inc.
    Inventors: Kenneth W. Bronson, Kevan Quincy Newton, Jason Liebman, Rama Ranganath, Narayanan Shivakumar, Deepak Jindal, Yingwei Claire Cui