Abstract: A positioning method and apparatus, a device, a system, and a storage medium are provided, to reduce power consumption of a device. The system comprises: a task management platform, a shelf label management platform, a terminal device, electronic shelf labels and a positioning server. The task management platform determines (202) a target task and task information of the target task; generates (204) task processing information according to the task information, sends the task processing information to the shelf label management platform and the terminal device. The shelf label management platform controls (206), according to the task processing information, an electronic shelf label in a positioning area to transmit a beacon signal. The terminal device receives (208), in the positioning area, signal data of the beacon signal; sends (210) the signal data of the beacon signal to the positioning server.