Abstract: A system including a server, a first terminal and a second terminal, where the server is configured to: send video content to the first terminal and the second terminal, respectively, where the video content includes a first hot clip and a second hot clip; send a first tag of the first hot clip to the first terminal; and send a second tag of the second hot clip to the second terminal; the first terminal is configured to display the first tag on a play time axis of the video content, where the first tag is located in a first location of the play time axis; and the second terminal is configured to display the second tag on the play time axis of the video content, where the second tag is located in a second location of the play time axis.

Abstract: Embodiments of this application provide a video ring back tone interaction method and an apparatus, and relate to the multimedia field, so as to resolve a problem of poor experience of interaction with a video ring back tone caused by an uncertain answer time. The method includes: after initiating a call to a called terminal, a calling terminal displays a video ring back tone on a display, where the video ring back tone includes at least one interactive element; after receiving a user's first interactive operation performed on a first interactive element, the calling terminal caches first interactive resource data corresponding to the first interactive element, where the first interactive element is any one of the at least one interactive element; and when determining that a call status is an idle state, the calling terminal responds based on the first interactive resource data.

Abstract: A system including a server, a first terminal and a second terminal, where the server is configured to: send video content to the first terminal and the second terminal, respectively, where the video content includes a first hot clip and a second hot clip; send a first tag of the first hot clip to the first terminal; and send a second tag of the second hot clip to the second terminal; the first terminal is configured to display the first tag on a play time axis of the video content, where the first tag is located in a first location of the play time axis; and the second terminal is configured to display the second tag on the play time axis of the video content, where the second tag is located in a second location of the play time axis.

Abstract: The present invention discloses a method for playing an advertisement, a terminal, and a media controller. The method includes: receiving a program on-demand request, and obtaining program identifier information according to the program on-demand request; obtaining advertisement metadata and advertisement play time that correspond to the program identifier information, where the advertisement metadata includes an advertisement identifier of a target advertisement, and the advertisement play time includes first advertisement play time; receiving a first selection result sent by a user, and obtaining, according to the first selection result and the advertisement metadata, a first advertisement identifier of an advertisement that needs to be played for the user; and playing the advertisement corresponding to the first advertisement identifier when the first advertisement play time arrives.

Abstract: Embodiments of the present invention relate to a method, an apparatus, and a system for placing an advertisement. The method includes: after receiving an advertisement placement request, selecting, by an advertisement client or an application server according to the advertisement placement request, advertisement information to be placed; judging validity of the advertisement information according to advertisement metadata that is generated by an advertisement server and associated with the selected advertisement information; and judging, according to the validity of the advertisement information, whether to place the advertisement information. In the embodiments of the present invention, capping of the total exposure frequency on a terminal side and a network side can be implemented in an accurate and controllable manner, so that an advertisement platform can avoid an invalid advertisement placement, a cost of an advertiser is reduced, and a return on an investment in the advertisement is improved.

Abstract: A system and method for managing media contents are disclosed. The system includes: a text classifier, adapted to classify subtitle information according to defined subjects, and obtain content clips of different subjects; and a media content marking unit, adapted to mark the time of playing each content clip of a different subject after contents are classified by the text classifier, obtain the content clips which have specific time information and different subjects, match the content clips with concepts in an ontology library, and mark the content clips through terms defined in the ontology library. Therefore, the media contents are described through standard terms, which is conducive to unification of the content description information and makes it possible to retrieve the media contents.

Abstract: A method and a system for implementing interactive advertisements, and an advertisement client terminal in a terminal equipment are provided. The method for implementing interactive advertisements includes: receiving, by an advertisement client terminal, a request message sent by a service client terminal, in which the request message is configured to request information interaction with a third party platform publishing advertisements; acquiring, by the advertisement client terminal, contact information of the third party platform according to the request message; and triggering, by the advertisement client terminal, a terminal communication module to perform information interaction with the third party platform according to the contact information of the third party platform.

Abstract: A method, system, and device for selecting advertisement contents are provided. The method for selecting advertisement contents includes: receiving an advertisement request carrying advertisement request parameters; matching the advertisement request parameters with advertisement description information including a version field; and returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information. An advertisement includes multiple versions of advertisement description information, which enhances the flexibility in advertisement description and increases the opportunity of selecting and presenting the advertisement to users, thereby maximizing the benefit of the advertiser, saving the storage space, and reducing the amount of data transmission.

Abstract: The embodiments of the present invention disclose an advertisement measuring and reporting system and method. The system includes an advertisement client adapted to communicate with an advertisement server about advertisement; the advertisement client is adapted to obtain user interactions with advertisement, process the user interactions with advertisement according to an advertisement metrics policy, and report the processed user interactions with advertisement to the advertisement server; and the advertisement server is adapted to collect the processed user interactions with advertisement. Meanwhile, the embodiment of the present invention also provides a terminal, an advertisement client, an advertisement server, an advertisement measuring and reporting method and an advertisement interaction record collection method.

Abstract: An advertisement correlation method in a vertical search engine, a vertical search advertisement system, and a key extractor are disclosed. The method includes: receiving a search key input by a user; obtaining the search result information according to the search key; selecting correlation keys from the search result information; searching for the advertisements correlated with the correlation keys; and providing the correlated advertisement information.

Abstract: A system and method for managing media contents are disclosed. The system includes: a text classifier, adapted to classify subtitle information according to defined subjects, and obtain content clips of different subjects; and a media content marking unit, adapted to mark the time of playing each content clip of a different subject after contents are classified by the text classifier, obtain the content clips which have specific time information and different subjects, match the content clips with concepts in an ontology library, and mark the content clips through terms defined in the ontology library. Therefore, the media contents are described through standard terms, which is conducive to unification of the content description information and makes it possible to retrieve the media contents.

Abstract: A method, an apparatus, and a system for selecting a caller ring back tone (CRBT) that includes obtaining at least one CRBT identification (ID) available to a call according to user identifier information and obtaining the corresponding CRBT description information according to the at least one CRBT ID, obtaining corresponding user attribute information in the call according to the user identifier information, and matching the CRBT description information with the corresponding user attribute information according to a matching policy and selecting a CRBT according to matching result. Therefore, the method, the apparatus, and the system can select a proper CRBT for the calling party according to the conditions of the calling party during the current call.