Abstract: An online website building system includes: an online database configured to store a library of website building elements for configuring a front-end of a webpage, the webpage having been built on a platform including at least common server code; and store rules for accessing code associated with the website building elements; and at least one processor configured to enable the user to edit code associated with a webpage, and to provide a programmable event for activating the resultant user-editable code, wherein the user-editable code is configured to provide dynamic customized back-end functionality associated with the webpage; store the edited user-editable code in a code storage system in communication with the online database; receive a request to access the webpage, and in response to the request and before the request times out, provide access to a virtualized execution instance comprising at least the common server code and the edited user-editable code.

Abstract: A system for a website, includes a processor and a unit running on the processor to capture interactions between a user of the website and at least one third party application embedded as an instance in a page of the website and to use the interactions to update a contact record associated with a user. The unit includes a data extractor to extract contact related information from the interactions; and a data merger to merge at least two contact records where the at least two contact records have an association with the same identified user and to merge the extracted contact related information to that of an existing contact record for the identified user according to predefined merging rules.

Abstract: A system includes at least one hub to coordinate at least one activity message between a website and at least one third party application where the at least one activity message has a standardized format, and an activity coordinator to listen to the at least one activity message and at least to add data extracted from the at least one message to a stream associated with at least one of an identified contact and an anonymous contact and where the at least one of an identified contact and an anonymous contact is a user of the website. The system also includes a contacts coordinator to retrieve and analyze contact related information from the stream and to enrich previously held information for the contact and at least one database to store the activity streams and the contact related information for use by the website and by the contact.

Abstract: An online website building system includes: an online database configured to store a library of website building elements for configuring a front-end of a webpage, the webpage having been built on a platform including at least common server code; and store rules for accessing code associated with the website building elements; and at least one processor configured to enable the user to edit code associated with a webpage, and to provide a programmable event for activating the resultant user-editable code, wherein the user-editable code is configured to provide dynamic customized back-end functionality associated with the webpage; store the edited user-editable code in a code storage system in communication with the online database; receive a request to access the webpage, and in response to the request and before the request times out, provide access to a virtualized execution instance comprising at least the common server code and the edited user-editable code.

Abstract: A method and system for a website building system (WBS) integrating at least one third party application includes detecting the presence of a spider associated with a search engine; parsing the output of said least one third party application to determine non-text components according to a request from said search engine spider, said non-text components having encoded or interleaved text, extracting said encoded or interleaved text from said non-text components; creating a search engine friendly page containing said extracted text; and providing said search engine friendly page to said spider.

Abstract: A method for a website building system (WBS) includes enabling a user to create a website page with the WBS; enabling a user to add at least one instance of at least one third party application to the website page, each third party application having multiple internal pages; parsing the website page and extracting at least one identifier for the at least one instance and reconstructing a new outgoing uniform resource location (URL) for the website at least from the at least one identifier, the new URL providing direct access to the internal pages of the at least one third party application.

Abstract: Disclosed embodiments relate to simultaneously running live data of a website in a website deployment environment while also running test data of the website in a non-public website testing environment. Operations include storing the live data and test data of the website; accessing the live data; using the live data to render the website; receiving a request to perform testing on the website while the website is live in the website deployment environment; accessing a set of the test data responsive to the request; and while the website is operating in the website deployment environment, testing the website in parallel in the non-public website testing environment such that both the set of test data and the live data are used simultaneously by the website in the non-public website testing environment.

Abstract: A device for a website building system (WBS) includes a communication hub embedded in a page of a website built by the WBS to implement 2-way cross domain communication with direct addressing between at least two third party applications from different vendors, the at least two third party applications each having an instance within the page. The communication hub includes a smart identifier and addresser to identify and provide the direct addressing of source or target third party applications between the at least two third party applications and to maintain a table of all absolute addresses for the 2-way cross domain communication; and a communication policy enforcer to enforce a communication policy between the WBS and the at least two third party applications to filter non-conforming communication according to the communication policy; and a protocol translator to provide 2-way interface translation between the at least two third party applications.

Abstract: A device for a website building system includes a third party application receiver to receive at least one website building system template from an outside source where a third party application is associated with the at least one website building system template; an installer to install the template into a website page when an instance of the at least one third party application is created within the page; and where the receiver preserves referential integrity between the third party application and the website page and between the third party application and the template and performs interface resolution between the third party application and the page.

Abstract: Disclosed embodiments relate to updating a back-end database containing data sets that populate a plurality of web pages of a website. Operations include receiving via a user interface, a plurality of data elements; storing groups of at least one data element in a database; generating a plurality of virtual web pages, wherein each virtual web page is a preview of a corresponding actual web page before the corresponding actual web page goes live; displaying each group of at least one data element in a separate one of the plurality of virtual web pages; displaying an editing tool to permit a user to edit a virtual web page from the plurality of virtual web pages; translating the edits to the virtual web page into updates for the database; storing the updates in the database; and enabling a display on the corresponding actual web page with the updates.

Abstract: Disclosed embodiments relate to website hosting implemented in a server environment. Operations include co-hosting, on a hosting server, a plurality of websites generated by a plurality of users; making available to the plurality of users common editing tools; preventing at least some of the plurality of users from altering co-hosted specific websites generated by others of the plurality of users; generating an interface for enabling the at least one subset of the plurality of users to upload to the hosting server plugin code associated with plugins for the co-hosted specific websites generated by the at least one subset of the plurality of users; storing the user-uploaded plugin code; and securely enabling, using an isolation mechanism, at least one of execution of front-end plugin functionality code at the client or execution of back-end plugin functionality code at the plugin server.

Abstract: A method for a website building system (WBS) includes enabling a user to create a website page with the WBS; enabling a user to add at least one instance of at least one third party application to the website page, each third party application comprising multiple internal pages; parsing the website page and extracting at least one identifier for the at least one instance and reconstructing a new outgoing uniform resource location (URL) for the website at least from the at least one identifier, the new URL providing direct access to the internal pages of the at least one third party application.

Abstract: A device for a website building system includes a third party application receiver to receive at least one website building system template from an outside source where a third party application is associated with the at least one website building system template; an installer to install the template into a website page when an instance of the at least one third party application is created within the page; and where the receiver preserves referential integrity between the third party application and the website page and between the third party application and the template and performs interface resolution between the third party application and the page.

Abstract: A system and method for a website including a detector to detect and analyze at least the source of at least one incoming request and a uniform resource locator (URL) handler to parse the incoming request. The system and method also include a coordinator with access to at least one third party application to coordinate between the URL handler and at least one third party application and at least one renderer to receive the output of the coordinator and the detector and to generate at least one of a regular website page, an indexing adapted page and a sitemap according at least to the source of the incoming request.

Abstract: Disclosed embodiments relate to previewing dynamic web pages via an online editor interface. Operations include storing a plurality of data elements for display on a plurality of web pages; storing instructions for enabling organization of the data elements into a plurality of groups; providing instructions to a browser to display an interface for enabling a user to add data elements to the database, to associate each added data element with at least one of the plurality of groups, and to modify the at least one of front-end code and back-end code; executing instructions to generate the plurality of scrollable virtual web pages; and providing instructions to the browser to display a preview interface configured to display the plurality of scrollable virtual web pages.

Abstract: A device for a website building system. The device includes a page composer to create a page containing website instances of at least one third party application and a configurer to define a 2-way communication backchannel between the page and the at least one third party application or between the at least one third party application and at least one other third party application. The device also includes a coordinator to coordinate communication according to the communication backchannel when the page is viewed or accessed.

Abstract: Disclosed embodiments relate to online website building using customized back-end functionality. Operations include maintaining an online database configured to store a library of website building elements for configuring a front-end of an indexable web page; transmitting instructions to a browser permitting a user to remotely access the stored library, and to permit the user to utilize a selection of the building elements for constructing the front-end of the indexable webpage; receiving specifications from user to configure a programmable event for activating user-editable code providing customized back-end functionality associated with the indexable webpage; receiving user edits to the code; storing the edited code; and in response to a trigger associated with the programmable event, executing the edited code for implementing the customized back-end functionality.

Abstract: Disclosed embodiments relate to on-demand assignment of a web-server execution instance for a website server. Operations include storing generic website server code for hosting websites; storing website specific code unique to each of the websites; controlling a plurality of web-server execution instances, at least some of the instances running website specific code unique to at least one of the websites, and at least others of the web-server execution instances running the generic website server code devoid of the specific unique code for any one website; receiving a request to access a specific website; determining whether the specific website is already hosted, and if not, directing the request to a first one of the plurality of web-server execution instances and injecting into the first one of the plurality of web-server execution instances running the generic website server code, additional web site specific code unique to the requested website.

Abstract: Disclosed embodiments relate to on-demand assignment of a web-server execution instance for a website server. Operations include storing generic website server code for hosting websites; storing website specific code unique to each of the websites; controlling a plurality of web-server execution instances, at least some of the instances running website specific code unique to at least one of the websites, and at least others of the web-server execution instances running the generic website server code devoid of the specific unique code for any one website; receiving a request to access a specific website; determining whether the specific website is already hosted, and if not, directing the request to a first one of the plurality of web-server execution instances and injecting into the first one of the plurality of web-server execution instances running the generic website server code, additional website specific code unique to the requested website.

Abstract: Disclosed embodiments relate to online website building using customized back-end functionality. Operations include maintaining an online database configured to store a library of website building elements for configuring a front-end of an indexable web page; transmitting instructions to a browser permitting a user to remotely access the stored library, and to permit the user to utilize a selection of the building elements for constructing the front-end of the indexable webpage; receiving specifications from user to configure a programmable event for activating user-editable code providing customized back-end functionality associated with the indexable webpage; receiving user edits to the code; storing the edited code; and in response to a trigger associated with the programmable event, executing the edited code for implementing the customized back-end functionality.