Abstract: The population distribution analyzing apparatus is provided with the area setting unit which sets an area in which population distribution of a plurality of users respectively carrying a portable terminal therewith is to be analyzed; the positional information acquiring unit which acquires respective positional information of each portable terminal, and the analyzing unit which analyzes the population distribution of the users in the set area on the basis of the acquired positional information.

Abstract: By receiving a plurality of pieces of program information from program providers looking for sponsors, broadcasting the plurality of pieces of program information as an auction program simultaneously (by thumbnail display or frame-by-frame forwarding), making viewers notify an auction program provider of programs they find interesting and notifying the sponsors of the audience rating of each program in real time, an auction program provider device, a sponsor selection method and a sponsor selection program can be provided such that each sponsor can become the sponsor of a program in which the target customers of the sponsor match the viewers of the program.

Abstract: The population distribution analyzing apparatus is provided with the area setting unit which sets an area in which population distribution of a plurality of users respectively carrying a portable terminal therewith is to be analyzed; the positional information acquiring unit which acquires respective positional information of each portable terminal, and the analyzing unit which analyzes the population distribution of the users in the set area on the basis of the acquired positional information.