Abstract: An auction system for maximizing advertising efficiency by exposing an advertisement through Internet media, and a method of operating the auction system are provided. The auction system includes Internet media for providing information to an unspecified number of Internet users over the Internet, and having advertising areas. An auction server provides information about Internet media groups, in which some or all of the Internet media are grouped, to subscribing members, and selects one or more members from among members participating in an auction to post advertisements on any one of the Internet media groups. At least one advertiser client accesses the auction server, subscribes to the auction server as a member, inquires about the provided Internet media groups information, selects any one from among the Internet media groups, and enters a bidding price for the selected Internet media group.

Abstract: Disclosed herein is an auction system for the use of an advertising area on the Internet. The auction system includes an auction server and a plurality of advertiser clients. The auction server is installed on the Internet, provides a plurality of advertising areas to each member who has subscribed to post an advertisement, and selects one member who will post an advertisement from among members who participate in an auction in order to use each of the plurality of advertising areas and post an advertisement therein. The advertiser clients connect with the auction server, subscribe as members for the posting of advertisements, search the plurality of advertising areas, select one from among the plurality of advertising areas, and enter bidding prices for the selected advertising area.

Abstract: The present invention relates to an advertising system and profit creation method using a metablog web page, in which the personal website and the display target entity of a member are posted on a personal metablog web page, managed by a metablog server 200, when the member subscribes to the metablog server as a member while operating the personal website managed by a web server 100, and which provide some of advertising fees, incurred by posting the display target entity and paid by an advertiser client 300, to the member. Therefore, the present invention is advantageous in that, since all members, who operate personal websites through different web servers, use a metablog web page, new profit can be created in such a way that the members can be paid some of the advertising fees paid by an advertiser client.

Abstract: The present invention relates, in general, to an advertising system using a personal website and a method of generating profit using the advertising system and, more particularly, to an advertising system using a personal website, which provides a personal website, having the same domain name as an information provision server, to a user who has subscribed over the Internet as a member, collects information about the personal website, and automatically posts an advertisement or a news item suitable for the characteristics of each individual personal website on the personal website, thus enabling a member, operating the personal website, to generate profit, and a method of generating profit using the advertising system.

Abstract: The present invention relates, in general, to a method and system for generating profit using a personal website and, more particularly, to a method and system for generating profit using a personal website, which automatically post an advertisement or a news item suitable for the characteristics of each personal website provided in a member client or each personal website provided in an information provision server, on the personal website, and enable a member, operating the personal website, to generate profit. Therefore, the present invention provides advertisements suitable for the characteristics of personal websites, thus providing a new source of profit to member clients operating the personal websites.