Abstract: Implementations of the present disclosure are directed to a method, a system, and an article for incentivizing users of an online game. An example computer-implemented method can include: providing an online game on a client device of a user; providing on the client device a first request for content to be presented on the client device; determining that at least a portion of the content has been presented on the client device and, in response, providing the user with a first reward for the online game; providing on the client device a plurality of second requests, wherein each second request comprises a respective task for the user to perform; determining that one of the second requests has been selected and that at least a portion of the respective task has been performed and, in response, providing the user with a respective second reward for the online game.

Abstract: Implementations of the present disclosure are directed to a method, a system, and an article for incentivizing users of an online game. An example computer-implemented method can include: providing an online game on a client device of a user; providing on the client device a first request for content to be presented on the client device; determining that at least a portion of the content has been presented on the client device and, in response, providing the user with a first reward for the online game; providing on the client device a plurality of second requests, wherein each second request comprises a respective task for the user to perform; determining that one of the second requests has been selected and that at least a portion of the respective task has been performed and, in response, providing the user with a respective second reward for the online game.

Abstract: Implementations of the present disclosure are directed to a method, a system, and an article for incentivizing users of an online game. An example computer-implemented method can include: providing an online game on a client device of a user; providing on the client device a first request for content to be presented on the client device; determining that at least a portion of the content has been presented on the client device and, in response, providing the user with a first reward for the online game; providing on the client device a plurality of second requests, wherein each second request comprises a respective task for the user to perform; determining that one of the second requests has been selected and that at least a portion of the respective task has been performed and, in response, providing the user with a respective second reward for the online game.

Abstract: Inventory data is received via a first channel of a plurality of channels of a publish-subscribe system. The inventory data indicates a quantity of inventory of an asset. The inventory data is compared to one or more thresholds for the asset. A cost of the asset is adjusted in response to comparing the inventory data to the one or more thresholds. One or more messages are published indicating an adjusted cost of the asset to a second channel of the plurality of channels of the publish-subscribe system.

Abstract: Implementations of the present disclosure are directed to a method, a system, and an article for incentivizing users of an online game. An example computer-implemented method can include: providing an online game on a client device of a user; providing on the client device a first request for content to be presented on the client device; determining that at least a portion of the content has been presented on the client device and, in response, providing the user with a first reward for the online game; providing on the client device a plurality of second requests, wherein each second request comprises a respective task for the user to perform; determining that one of the second requests has been selected and that at least a portion of the respective task has been performed and, in response, providing the user with a respective second reward for the online game.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting the costs of assets. A method includes receiving consumption data via a first channel of a plurality of channels. The consumption data indicates an amount of consumption of an asset. The method also includes determining whether one or more predetermined thresholds are satisfied based on the consumption data. The method further includes adjusting a cost of the asset in response to determining that the consumption data satisfies the one or more predetermined thresholds. The method further includes publishing, by a computer processing device, one or more messages indicating an adjusted cost of the asset to one or more client devices via a second channel of the plurality of channels.

Abstract: Implementations of the present disclosure are directed to a method, a system, and an article for providing software on client devices. An example computer-implemented method can include: providing, for each of a plurality of online games, access to (i) a client application configured to provide a full version of the online game and (ii) a server application configured to provide a trial version of the online game; receiving a request from a user client device to play the trial version of a selected online game and, in response thereto: running the trial version of the selected online game on a server computer; enabling a user to interact with the trial version on the user client device; receiving a request from the user to download the full version of the selected online game; and providing the client application for the selected online game to the user client device.

Abstract: A computer-implemented method and corresponding system for determining attribution for an action taken by a user exposed to published content on a plurality of online platforms, the method including receiving an engagement call transmitted by the user's mobile communication device for each engagement with the published content by the user; attributing, based on the engagement calls, the user action to a corresponding content publisher on whose online platform the user engaged with the published content; and facilitating an adjustment of future content presentations based on the attribution.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting the costs of assets. A method includes receiving consumption data via a first channel of a plurality of channels. The consumption data indicates an amount of consumption of an asset. The method also includes determining whether one or more predetermined thresholds are satisfied based on the consumption data. The method further includes adjusting a cost of the asset in response to determining that the consumption data satisfies the one or more predetermined thresholds. The method further includes publishing, by a computer processing device, one or more messages indicating an adjusted cost of the asset to one or more client devices via a second channel of the plurality of channels.

Abstract: Implementations of the present disclosure are directed to a method, a system, and an article for incentivizing users of an online game. An example computer-implemented method can include: providing an online game on a client device of a user; providing on the client device a first request for content to be presented on the client device; determining that at least a portion of the content has been presented on the client device and, in response, providing the user with a first reward for the online game; providing on the client device a plurality of second requests, wherein each second request comprises a respective task for the user to perform; determining that one of the second requests has been selected and that at least a portion of the respective task has been performed and, in response, providing the user with a respective second reward for the online game.