Abstract: A system and method for providing significant performance insights on marketing campaign data. The method includes training a regression model using a training set including segments and corresponding performance metrics of a plurality of potentially significant insights, each segment being a combination of a dimension and a value, wherein each insight includes a segment and a corresponding performance metric; filtering, based on the regression model, at least one insight from the plurality of potentially significant insights to result in at least one significant insight; computing, based in part on the regression model, a total significance score for each of the at least one significant insight; and ranking the at least one significant insight based on the computed total significance scores.