Abstract: An apparatus includes a demand module that determines a demand for a product offered from a plurality of suppliers. A pricing module receives cost factors associated with the product to determine a base per unit cost of the product. A quality module receives quality factors associated with the product to determine a per unit quality cost adder. A cost module calculates a procurement cost of the product. A supplier module receives production factors describing a supplier's ability to provide the product. A social module monitors social media for social data describing events related to a supplier's ability to provide the product. A procurement module determines, based on the per unit procurement cost of the product, the production factors, and the social data, a product order allocation for each supplier that fulfills the demand.