Patents by Inventor Yong Rhyu

Yong Rhyu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11481799
    Abstract: Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.
    Type: Grant
    Filed: December 31, 2019
    Date of Patent: October 25, 2022
    Assignee: Kinesso, LLC
    Inventors: Graeme Pillemer, Yong Rhyu, Tushar Patel
  • Publication number: 20200211051
    Abstract: Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.
    Type: Application
    Filed: December 31, 2019
    Publication date: July 2, 2020
    Inventors: Graeme Pillemer, Yong Rhyu, Tushar Patel
  • Publication number: 20070011104
    Abstract: A method and a system conducts payment transactions via instant messaging. The system includes a messaging interface to receive a payment transaction request at a payment application from a network-based device via a network. The messaging interface facilitates substantially instant communication over the network. The payment application, responsive to receiving the payment transaction request, transfers a payment from a user associated with the network-based device to a third party.
    Type: Application
    Filed: September 15, 2006
    Publication date: January 11, 2007
    Inventors: David Leger, Yong Rhyu, Brian Phillips