Abstract: Example embodiments relate to an advertising method and apparatus for generating advertising strategy. The advertising method according to an example embodiment includes acquiring at least one keyword regarding an advertiser, acquiring time series data of a search volume of the keyword, acquiring a trend of the search volume, based on the time series data of the search volume, extracting a search volume corresponding to a present time from the time series data of the search volume, determining whether the search volume corresponding to the present time deviates from the trend of the search volume, and generating an advertisement executing strategy to change attribute information of the advertisement for an advertiser, based on the determination result.