Abstract: A front automotive reinforcement structure for distributing impact force applied to a dash panel toward the interior and exterior of an automobile and to weaken the impact force transmitted to the inside of the automobile, thereby preventing injuries to passengers and deformation of the dash panel, wherein a lower portion constituting both left and right sides of a dash panel fixedly supported by a front side member portion is fixedly welded to an upper member supporting an upper part of the lower member and a lateral portion thereof is supported by a lateral member, whereas, between the upper member and lower member, there is a supporting lower reinforcing member along the shape thereof while a dash lower side reinforcing member is supported by welding to the lower member and to the inner side of the dash panel.