Abstract: Provided are a cyber shopping mall management apparatus, and a system and method for managing a cyber shopping mall using the apparatus that can reduce a return rate of a purchased wear item. The cyber shopping mall management method includes adjusting a size of an image of a wear item to be purchased to fit a size of an image of an object to wear the wear item, synthesizing the adjusted wear item image onto the object image, and transmitting the synthesized image to a buyer. Thus, the cyber shopping mall management system and method enable a buyer to indirectly examine whether a wear item to be purchased can fit an object through an image of the object wearing the desired wear item, thus reducing a return rate of purchased wear items.