Patents by Inventor Yongtai Zhu
Yongtai Zhu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
-
Patent number: 11182823Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.Type: GrantFiled: November 14, 2019Date of Patent: November 23, 2021Assignee: GOOGLE LLCInventors: Wangyi Liu, Yongtai Zhu
-
Patent number: 11004109Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.Type: GrantFiled: November 8, 2019Date of Patent: May 11, 2021Assignee: Google LLCInventors: Wangyi Liu, Yongtai Zhu
-
Publication number: 20200090230Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.Type: ApplicationFiled: November 21, 2019Publication date: March 19, 2020Applicant: Google LLCInventors: Yongtai Zhu, Tara Ding, Bassem Elkarablieh
-
Publication number: 20200082432Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.Type: ApplicationFiled: November 14, 2019Publication date: March 12, 2020Applicant: Google LLCInventors: Wangyi Liu, Yongtai Zhu
-
Publication number: 20200074499Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.Type: ApplicationFiled: November 8, 2019Publication date: March 5, 2020Applicant: Google LLCInventors: Wangyi Liu, Yongtai Zhu
-
Patent number: 10521832Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.Type: GrantFiled: July 1, 2014Date of Patent: December 31, 2019Assignee: Google LLCInventors: Yongtai Zhu, Tara Ding, Bassem Elkarablieh
-
Patent number: 10489818Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.Type: GrantFiled: August 5, 2014Date of Patent: November 26, 2019Assignee: Google LLCInventors: Wangyi Liu, Yongtai Zhu
-
Patent number: 10235349Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.Type: GrantFiled: March 15, 2018Date of Patent: March 19, 2019Assignee: Google LLCInventors: Guannan Zhang, Kai Ye, Yongtai Zhu, Zuo Yan, Andrew Foster, Jordan Bayliss-McCulloch, Daly Chang, Ayaka Nonaka
-
Publication number: 20180203832Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.Type: ApplicationFiled: March 15, 2018Publication date: July 19, 2018Applicant: Google LLCInventors: Guannan Zhang, Kai Ye, Yongtai Zhu, Zuo Yan, Andrew Foster, Jordan Bayliss-McCulloch, Daly Chang, Ayaka Nonaka
-
Patent number: 9946695Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.Type: GrantFiled: May 9, 2013Date of Patent: April 17, 2018Assignee: Google LLCInventors: Guannan Zhang, Kai Ye, Yongtai Zhu, Zuo Yan, Andrew Foster, Jordan Bayliss-McCulloch, Daly Chang, Ayaka Nonaka
-
Patent number: 9830062Abstract: Systems and methods for optimizing content performance using click types are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a click type performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential click types. Each of the potential click types defines different criteria for triggering an event that occurs in response to a user interaction with the content item when the defined criteria are satisfied. The content generation system selects one of the potential click types based on the predicted performance metrics and generates a content item having the selected click type. The click type performance model is updated using event data from the client device.Type: GrantFiled: August 5, 2014Date of Patent: November 28, 2017Assignee: Google LLCInventors: Guannan Zhang, Yongtai Zhu
-
Publication number: 20170161794Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.Type: ApplicationFiled: July 1, 2014Publication date: June 8, 2017Inventors: Yongtai ZHU, Tara DING, Bassem ELKARABLIEH
-
Publication number: 20150378578Abstract: Systems and methods for optimizing content performance using click types are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a click type performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential click types. Each of the potential click types defines different criteria for triggering an event that occurs in response to a user interaction with the content item when the defined criteria are satisfied. The content generation system selects one of the potential click types based on the predicted performance metrics and generates a content item having the selected click type. The click type performance model is updated using event data from the client device.Type: ApplicationFiled: August 5, 2014Publication date: December 31, 2015Applicant: Google Inc.Inventors: Guannan Zhang, Yongtai Zhu
-
Publication number: 20150379557Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.Type: ApplicationFiled: August 5, 2014Publication date: December 31, 2015Applicant: GOOGLE INC.Inventors: Wangyi Liu, Yongtai Zhu
-
Publication number: 20140245115Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.Type: ApplicationFiled: May 9, 2013Publication date: August 28, 2014Inventors: Guannan Zhang, Kai Ye, Yongtai Zhu, Zuo Yan, Andrew Foster, Jordan Bayliss-McCulloch, Daly Chang, Ayaka Nonaka
-
Publication number: 20130110620Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer readable media, for selecting images based on textual description are provided. Candidate images may be stored, for example, in an image repository. A textual description for an advertisement is received. Characteristic data, such as classification results and a feature vector, are generated based on the textual description for the advertisement. A first correlation score for each candidate image based on the characteristic data, for example, the classification results of the textual description, can be calculated. A second correlation score for each candidate image based on the characteristic data, for example, the feature vector of the textual description, can be calculated. An image can be selected from the candidate images based on the first correlation score and the second correlation score of the selected image.Type: ApplicationFiled: October 31, 2011Publication date: May 2, 2013Inventors: Yongtai Zhu, Bassem Elkarablieh