Abstract: An electronic device is provided. The electronic device includes a communication circuit for communicating with a server, a display, at least one processor connected, and a memory, wherein the memory stores instructions causing, when executed, the at least one processor to collect an intermediate operation value corresponding to an item to which a user responds among first items introduced to the user through the display, store the collected intermediate operation value, receive item information about second items and intermediate operation values, input, as an input value, the intermediate operation values received from the server, input first user information indicating a profile of the user and the user response item vector, obtain scores assigned to each of the second items from a result value output from the recommendation model, and provide the item information to the user through the display on the basis of the scores.

Abstract: An electronic device may include communication circuitry, for communicating with at least one external electronic device; and at least one processor operatively connected to the communication module. The at least one processor may be configured to: acquire transition information related to transitions between pieces of content for each content category; generate, based on the transition information, a plurality of content sequences indicating pieces of interrelated content in at least one content category; and provide the external electronic device with at least some of the plurality of content sequences, which are used to provide a recommended content sequence in the external electronic device.