Abstract: A method of delivering advertising to a mobile unit via at least one wireless network, in association with a Location Based Service (LBS) is provided A LBS request is received. Location information associated with the mobile unit is requested. First location information is received. Location Based Advertising (LBA) is provided to the mobile unit based on the first location information while waiting for second location information. The second location information is received. Accuracy and results of the first and second location information is compared to determine which of the first and second location information provides a most probable location of the mobile unit. The LBS is provided to the mobile unit based on which of the first and second location information provides the most probable location of the mobile unit.

Abstract: A method of delivering advertising to a mobile unit via at least one wireless network, in association with a Location Based Service (LBS) is provided A LBS request is received. Location information associated with the mobile unit is requested. First location information is received. Location Based Advertising (LBA) is provided to the mobile unit based on the first location information while waiting for second location information. The second location information is received. Accuracy and results of the first and second location information is compared to determine which of the first and second location information provides a most probable location of the mobile unit. The LBS is provided to the mobile unit based on which of the first and second location information provides the most probable location of the mobile unit.

Abstract: A method and system for providing a location based service (LBS) over at least one wireless network to a mobile unit in communication with the at least one wireless network. A LBS request is received via the at least one wireless network, the LBS request comprising a request for a service available from at least one service provider. Location information associated with the mobile unit is also received. Prioritization information associated with the at least one service provider is retrieved. Data associated with the at least one service provider is accessed to determine if the at least one service provider is able to provide the service at a location proximal to the mobile unit, the location determinable from the location information.