Abstract: A data processing system for monetizing referring hyperlinks from source websites to target websites, wherein the source website owners and target website owners are not associated in business relationship related to referrals. One data processing system comprises a dedicated network server comprising a monitoring module arranged to monitor and record activation of the referring hyperlinks; a benefit value evaluation module, arranged to assign a suggested value to the referring hyperlinks based on predefined rules that relate to the activation of the referring hyperlinks; characteristics of the target websites and the source websites; and statistical data relating to past activation of the referring hyperlinks and related transferred benefit values, and a benefit transaction network platform arranged to support transferal of benefits from the target website owners to the source website owners. The suggested value is used to estimate and recommend the benefit values.