Abstract: Provided is a coating material composition which is capable of forming an undercoat layer for metallic vapor deposition, the layer being excellent in terms of adhesion to various bases and appearance. The actinic-ray-curable coating material composition according to the present invention comprises one or more resins A, a (meth)acrylate B, and a silane coupling agent C, wherein the resins A comprise a polymer A1 having a hydroxyl group with a hydroxyl value of 20-200 mg-KOH/g and/or an alkyd resin A2, the proportion of the resins A and that of the (meth)acrylate B are 20-60 mass % and 40-80 mass %, respectively, with respect to the total amount, which is taken as 100 mass %, of the resins A and the (meth)acrylate B, and the amount of the silane coupling agent C is 0.3-15 parts by mass per 100 parts by mass of the total amount of the resins A and the (meth)acrylate B.

Abstract: Provided is a coating material composition which is capable of forming an undercoat layer for metallic vapor deposition, the layer being excellent in terms of adhesion to various bases and appearance. The actinic-ray-curable coating material composition according to the present invention comprises one or more resins A, a (meth)acrylate B, and a silane coupling agent C, wherein the resins A comprise a polymer A1 having a hydroxyl group with a hydroxyl value of 20-200 mg-KOH/g and/or an alkyd resin A2, the proportion of the resins A and that of the (meth)acrylate B are 20-60 mass % and 40-80 mass %, respectively, with respect to the total amount, which is taken as 100 mass %, of the resins A and the (meth)acrylate B, and the amount of the silane coupling agent C is 0.3-15 parts by mass per 100 parts by mass of the total amount of the resins A and the (meth)acrylate B.