Abstract: A non-transitory computer-readable recording medium stores therein an allocation program that causes a computer to execute a process including: performing, by using a part of data including an objective variable and one or more explanatory variables corresponding to the objective variable as training data, training of a model that predicts the objective variable from the explanatory variables of the data; classifying test data obtained by excluding the training data from the data into a group according to a classification condition regarding at least a part of the explanatory variables of the data; predicting the objective variable from the explanatory variables of the test data using the trained model for each of groups by which classification has been performed at the classifying; and calculating a predetermined resource amount to be allocated to each of the groups based on the objective variable for each of the groups predicted at the predicting.

Abstract: A non-transitory computer-readable recording medium stores therein a prediction program that causes a computer to execute a process including obtaining a machine learning model trained by using training data, the machine learning model predicting presence or absence of purchase actions or predetermined actions of users corresponding to feature information on the users, the training data including feature information on users and information indicating the presence or the absence of the purchase actions of commercial products or the predetermined actions, receiving input of a budget amount in an entry field displayed on a display in association with a user group including users including a common feature in the feature information, and displaying, in association with the budget amount on the display, feature information on the users included in the user group corresponding to the entry field.