Abstract: The invention provides a rare gas discharge fluorescent lamp device which is long in life and high in brightness and efficiency. The lamp device comprises a rare gas discharge fluorescent lamp including a bulb having rare gas such as xenon, argon or krypton gas enclosed therein, a fluorescent layer formed on an inner face of the bulb, a reflecting film formed on an inner face of the fluorescent layer, and a pair of electrodes located at the opposite ends of the bulb. The lamp device further comprises a power source for applying a voltage across the electrodes, and pulse voltage forming means connected between the electrodes and the power source for forming a dc pulse voltage from a voltage supplied from the power source. The dc pulse voltage thus formed is applied across the electrodes to cause the lamp to be lit.