Abstract: A snow generating and snowfall apparatus has a snowfall chamber having in a top wall thereof an opening, a vertically extending cooling tower having the bottom mounted on the top wall and surrounding the opening, a air first cooler connected to the tower for cooling the air in the tower, an inner cylinder positioned in the cooling tower and extending in the lengthwise direction thereof and having a bottom end opening connected to the opening in the top wall, a circulating passage connecting the top end of the inner cylinder and a lower end portion thereof to each other, a variable speed blower in an intermediate portion of the circulating passage, a humidifier connected to the lower portion of the inner cylinder for feeding water vapor into the inner cylinder in the vicinity of the lower end thereof, and a snow generating material feeder connected to the inner cylinder in the vicinity of the humidifer for feeding a snow-generating material consisting of ice crystals into the inner cylinder.