Abstract: An apparatus for delivering a button body with a hub and a flange applied to a part between a chute through which the button body is fed gravitationally from a hopper and a button feeder of a button applicator to which the button body is delivered. According to a preferred embodiment, a receiving member, which is pivotably fixed to a stopper placed facing an outlet of the chute and which is urged to the chute by a spring, has a receiving projection as well as a cam projection. A pusher moving backward and forward along a space between the receiving member and the outlet of the chute is provided with a cam receiving surface including a notch on its side face facing the receiving member. A pocket is formed by the fore end of the pusher and the inner face of the receiving projection in order to receive the hub of the button body.