Abstract: Users play a role-playing video game which can in principle be of a variety of types but will generally involve the player controlling the actions of an avatar such as a duck. After finishing a number of tasks, levels, or the like, the avatar is given entrance to a virtual shopping mall. The avatar, which again may take the form of a mangy duck, traverses the premises of the mall, beholding the merchandise displayed within the various shops and food court, and chooses items over which to compete. The winner of such competitions wins the items which are delivered or picked up in actual physical reality.