Abstract: The present invention relates to a method for enabling the calculation of VOD pricing such that is dependent on advertisement volume. In this way the subscriber of VOD is encouraged to view advertisements, as such a choice is rewarded by lower rental prices or alternative benefits. This method defines a mechanism to motivate subscribers to consume more advertisements by offering the subscribers a financial or alternative benefit for such behavior. The concept is to offer the subscriber a few price points for a movie, where the price of the movie is discounted, or otherwise benefited, in reverse proportion to the “ad volume” that the subscriber is willing to endure. In this way the subscriber has a direct and an immediate benefit to “suffer” additional advertisements. In its ideal mode, the present invention provides for a method of streaming video and advertisement content to television devices.