Abstract: An investment judgement support server refers a website ranking of a corresponding website for each search term in a search term group ranking list as a ranking reference destination, sums a multiplication result obtained by multiplying a click through rate, which corresponds to the referred ranking of each search term, by a search volume of each search term, and makes a division result of dividing a sum of the multiplication result by a sum of the search volume of each search term a click share rate that is unique to the search term group ranking list as the ranking reference destination in the corresponding website.

Abstract: A school searching method and apparatus obtain an ability characteristic indicating the ability level of a searching student at the present curriculum stage, set a target condition at a target stage of the searching student, and search one or more route schools located at one or more intermediate stages between the present curriculum stage and the target stage, the route school to be searched fitting with the ability characteristic, and forming the target achieving course suitable for the searching student to reach the target condition. The present method and apparatus search, with the target stage as the starting point, in a direction reverse to the curriculum progressive direction, a route school fitting with the ability characteristic and suitable to the condition of the next stage. The desire condition of the searching student is further obtained, and the route school suitable for the desire condition is searched.