Abstract: An electronic apparatus including a memory configured to store at least one instruction, and at least one processor configured to execute the at least one instruction to obtain metadata corresponding to a content providing channel and a streaming Uniform Resource Identifier (URI) corresponding to streaming of content from a content providing server, transmit the metadata and the streaming URI to a client apparatus, and based on a streaming error of a first server being occurred while the client apparatus streams the content from the first server using the streaming URI, transmit, to an external server, a signal corresponding to a request for mapping a second server to the streaming URI so that the client apparatus streams from the second server.

Abstract: An electronic apparatus that (a) receives first data from a server, the first data including a first section in which first content data of requested content is included and a second section in which advertisement content data is insertable, but is not inserted, (b) controls the display to output a portion of content corresponding to the first content data, (c) receives second data while the portion of the content is being output by the display, the second data including a first section in which second content data of the requested content is included and a second section into which advertisement content data is inserted, and (d) controls the display to output advertisement content corresponding to the advertisement content data inserted into the second section of the received second data, based on a current playback point of the content corresponding to the first content data and the second content data.