Abstract: Techniques of selective surfacing email messages in computing systems are disclosed herein. In one embodiment, a method includes calculating an importance value corresponding to an incoming email based on one or more values of attributes of the incoming email and corresponding contribution values of the features toward the importance value. The method can then include performing a comparison between the calculated importance value of the incoming email and a preset importance threshold and, based on the performed comparison, selectively surfacing the incoming email to the user in a first section of an email inbox irrespective of a date/time of reception of the incoming email relative to other emails in the inbox.