Abstract: Methods, systems and apparatus include computer programs encoded on a computer-readable storage medium for generating a creative. A method includes receiving input from a content sponsor including one, or more of a keyword, a topic, a vertical, or a subject identifying one or more hashtags associated with the input; generating a creative for an advertising campaign based at least in part, on the identified one or more hashtags, wherein generating includes using at least one hashtag as content in the creative; providing the creative to the content sponsor for approval; and receiving an indication of approval and using the creative in a campaign associated with the content sponsor.

Abstract: A system and method for serving content via an embedded content player distributed via a content sharing service with a looping function is provided. The system includes a content analyzer to receive an indication of the content being accessed via the content sharing service; a looping function graphical user interface (GUI) determiner to determine if the content is associated with a looping function, a looping function GUI retriever to retrieve a GUI element based on the determination; and a looping function GUI transmitter to transmit the GUI element to the content sharing service, the GUI element being incorporated via the embedded content player.

Abstract: A system and method is disclosed for detecting marketable subjects within digital images uploaded to the social network. Software associated with a social network detects a marketable subject in a plurality of images provided to a social stream by a group of users who share a relationship in the social network. A popularity of the marketable subject within the group of users is determined based on the detecting, and a current trend is identified for the group of users based on the popularity and a relevant time period for the images. A vendor related to the marketable subject may be notified that the current trend applies to one or more of the group of users.