Abstract: A system and method including a networked processor with a chat management engine operative to embed one or more context sensitive chat widgets in a web page and receive chat messages from the widgets, wherein the messages are associated with a web page context. The system may be further operable to exchange those messages among a plurality of users and determine a sentiment value for those chat messages. In some embodiments a promo engine may modify a web page in response to the sentiment value. For example and without limitation, altering the price for a product or service, adding a product or service, or removing a product or service. Dynamic demographic congregations may be formed that allow for trigger based advertising at a predetermined sentiment value, times or event. Some embodiments provide for coupling to social networks.