Abstract: In order to solve a conventional problem that it is not possible to manage partial content in a webpage as a block and execute processing on the block, a webpage processing apparatus 7 includes: a block information storage unit 711 in which one or more pieces of block information each having a block identifier for identifying a block, which is partial content in a webpage, and location identifying information for specifying a location of the block in the webpage are stored; a block processing unit 731 that executes block processing, which is processing regarding a block specified with block information, using location identifying information contained in any one of the one or more pieces of block information; and a result output unit 751 that outputs a block processing result, which is a result of the block processing. Accordingly, it is possible to manage a block, which is partial content in a webpage, and execute processing on the block.