Abstract: An analog display device, including: a hand; a dial plate which defines a pointing position of the hand; a measurement section which acquires a measurement value according to a determined measurement target; and a processor which moves the hand to a hand position between a first position and a second position which are defined on the dial plate, the hand position being determined according to the measurement value, wherein the processor sets a first setting value corresponding to the first position and a second setting value corresponding to the second position to be variable, and moves the hand to a relative hand position corresponding to a relative value of the measurement value with respect to the first setting value and the second setting value.