Abstract: An azo lake pigment is obtained by coupling an aromatic diazo component having a sulfonic acid group with a mixture of 2-hydroxy-3-naphthoic acid and a 2-hydroxy-3-naphthoic acid derivative represented by formula [I] ##STR1## wherein R represents a hydrogen atom, a naphthalene residue, a cyclohexyl group, or a group of the formula ##STR2## in which each of X, Y and Z represents a hydrogen atom, a lower alkyl group, a lower alkoxy group, a halogen atom, an acetylamino group, a benzoylamino group, a carbomoyl group or a phenylcarbamoyl group, and X and Y together may form a cyclized benzimidazolone, benzthiazole or benzoxazole group,and laking the resulting dye with an alkaline earth metal salt or a manganese salt.

Abstract: A non-bronzing reddish lake pigment obtained by treating a reddish lake pigment with an N-(3-alkoxy-2-hydroxypropyl)trialkylammonium salt represented by the general formula ##STR1## wherein each of R.sub.1, R.sub.2, R.sub.3 and R.sub.4 represents an alkyl group having 1 to 30 carbon atoms, and X represents a halogen atom, a sulfonic acid radical, an acetic acid radical or a formic acid radical.