Abstract: According to one aspect of the invention, there is provided a method for providing a schedule-related advertisement, comprising the steps of: predicting an event to be created in at least one target time slot in a schedule of a target user, with reference to context information; determining a target advertisement to be provided in relation to the at least one target time slot, with reference to information on attributes of the predicted event; and providing the target user with the target advertisement in a manner related to the at least one target time slot.

Abstract: According to one aspect of the present invention, there is provided a method for providing notifications on schedule, comprising the steps of: selecting at least one event requiring a notification from among events included in a user's schedule; dynamically determining at least one of a notification generation option, a notification generation time, a notification content, a task according to the notification, and a notification recipient of the at least one selected event, with reference to context information for generation of the notification; and generating the notification of the event whose notification is determined to be generated, with reference to the determined at least one of the notification generation time, the notification content, the task according to the notification, and the notification recipient.