Abstract: An antenna for a built-in multimedia receiver in a vehicle to use a multimedia service such as HD radio, DMB, and the like. The antenna may function as a message board that may externally display a predetermined message, such as driver's phone number, as well as receive the multimedia signal. The antenna not only receives a multimedia service signal but also transmits the multimedia service signal to a basic multimedia reproduction device included in the vehicle, thus enabling efficient addition of another multimedia receiver to the vehicle with the minimum wiring.