Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

Abstract: Routing packetized actions in a voice activated data packet based computer network environment is provided. A system can receive audio signals detected by a microphone of a device. The system can parse the audio signal to identify trigger keyword and request, and generate an action data structure. The action data structure can include digital components and entity-action pairs.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes presenting an immersive content item at a client device. The immersive content item includes a first presentation interface that includes a scrollable image portion that presents an image having a first interaction point and a preview graphic indicating the availability of other images for presentation. The immersive content item also includes a second presentation interface that is initiated upon interaction with the first interaction point. The second presentation interface includes a scrollable image portion that presents an image from a plurality of images and an image sequencing indicator.

Abstract: Routing packetized actions in a voice activated data packet based computer network environment is provided. A system can receive audio signals detected by a microphone of a device. The system can parse the audio signal to identify trigger keyword and request, and generate an action data structure. The action data structure can include digital components and entity-action pairs.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Abstract: Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.

Abstract: Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.

Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

Abstract: Systems and methods are disclosed for providing weighted evaluation. The system may comprise one or more processors and a memory storing instructions that, when executed by the one or more processors, cause the system to obtain a plurality of data point groups, obtain an inbound rank of each data point group based on one or more inbound ranks of one or more data groups linking to the data point group, obtain an outbound rank of the each data point group based on one or more outbound ranks of one or more data groups linked from the each data point group, obtain a group rank of the each data point group based on the inbound rank and the outbound rank of the each data point group, and process the data point groups according to the corresponding group ranks.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

Abstract: Routing packetized actions in a voice activated data packet based computer network environment is provided. A system can receive audio signals detected by a microphone of a device. The system can parse the audio signal to identify trigger keyword and request, and generate an action data structure. The action data structure can include digital components and entity-action pairs.

Abstract: Systems and methods for a feed upload for search entity based content selection include receiving a feed. The feed has feed items that include identification data, a feed item type, and an online action. The identification data and item type are used to identify a unique search entity that corresponds to a named entity in the physical world. An entity-action pair is generated based on the identified search entity.

Abstract: Systems and methods for a feed upload for search entity based content selection include receiving a feed. The feed has feed items that include identification data, a feed item type, and an online action. The identification data and item type are used to identify a unique search entity that corresponds to a named entity in the physical world. An entity-action pair is generated based on the identified search entity.

Abstract: Systems and methods are disclosed for providing weighted evaluation. The system may comprise one or more processors and a memory storing instructions that, when executed by the one or more processors, cause the system to obtain a plurality of data point groups, obtain an inbound rank of each data point group based on one or more inbound ranks of one or more data groups linking to the data point group, obtain an outbound rank of the each data point group based on one or more outbound ranks of one or more data groups linked from the each data point group, obtain a group rank of the each data point group based on the inbound rank and the outbound rank of the each data point group, and process the data point groups according to the corresponding group ranks.

Abstract: Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.

Abstract: Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.

Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.