Abstract: A video distribution device configured to provide a service enabling communication between distributors that distribute video content and viewers thereof and that increases excitement in the video content including: a first acquiring part configured to acquire real-time video data supplied by a distributor terminal and the user identification information of a distributor; a second acquiring part configured to acquire a distribution request from a viewer terminal and the user identification information of the viewer; a third acquiring part configured to acquire user identification information from a user terminal, possibly including the distributor terminal and the viewer terminal and candidate information of a favorite tag for classifying distributors or viewers by interests or favorited items; and a user information managing part configured to associate the favorite tag candidate information with the user identification information acquired by the third acquiring part as the favorite tag with reference to th