Abstract: An aqueous coating composition containing thermoplastic synthetic resin emulsion is applied to a paper web to form a coating layer and dried at a temperature to maintain the coating layer below the glass transition temperature of the thermoplastic synthetic resin emulsion. The coated paper web is passed on a finishing roll having a mirror-like metal surface heated to a temperature above the glass transition temperature of the emulsion. The surface of the coating layer of the coated paper web is brought into pressing contact with the finishing roll and heated to a temperature above the glass transition temperature of the emulsion, while the coated paper web is passed on the finishing roll. The coated paper web is cooled until the temperature of the surface of the coating layer is reduced to a level not exceeding the glass transition temperature of the emulsion by 30.degree. C.

Abstract: A cast coated paper which has the 20.degree. reflection gloss of 15% or more and good ink receptivity is produced by applying to a paper an aqueous coating color containing satin white in an amount of 5 to 40 parts by weight based on 100 parts by weight of pigments including the satin white, and a polymer latex having a Tg more than 45.degree. C. in an amount of 5 to 40 parts by weight of 100 parts by weight of the pigments including the satin white.