Abstract: A fixing device includes an endless fixing belt stretched taut across a first roller and a second roller and rotatable in a predetermined direction of rotation. A pressure rotator is pressed against the first roller via the fixing belt to form a fixing nip between the pressure rotator and the fixing belt, through which a recording medium is conveyed. A separation aid, disposed downstream from the fixing nip in the direction of rotation of the fixing belt to separate the recording medium from the fixing belt, includes a contact face contacting an inner circumferential surface of the fixing belt and a bulge disposed at a center of the contact face in a longitudinal direction of the separation aid. The bulge projects toward the inner circumferential surface of the fixing belt relative to each lateral end of the contact face in the longitudinal direction of the separation aid.