Abstract: The present invention relates to a system for product ordering in a communications network (108) including a central server (100) for receiving an order request for a product from a first device (102), the order request associated with a particular user, for selecting a vendor from a plurality of vendors using information associated with the particular user, and for interfacing with a server (105) associated with the selected vendor to transmit a vendor request corresponding to the order request to add the product to a virtual shopping cart of an account of the user at the vendor.