Patents by Inventor Zac Krislov

Zac Krislov has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and Process to Create a Lookalike Model for a Target Audience to Deliver Advertisements
    Publication number: 20200184510
    Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.
    Type: Application
    Filed: December 10, 2018
    Publication date: June 11, 2020
    Inventors: David Shor, Stephen Hoover, Katie Malone, Michael Sadowsky, Zac Krislov, Evan Sadler