Abstract: Systems and methods are disclosed for employing QR code scanning to identify instances of background streaming. In certain embodiments, a method may comprise verifying a content stream is being viewed, including generating a scannable indicator including metadata related to a content stream, displaying the scannable indicator during the content stream, receiving a message indicating that the scannable indicator has been scanned, and continuing to display the content stream based on the message.

Abstract: Systems and methods are disclosed for implementing an ad proxy service. In certain embodiments, a method may comprise performing an ad proxy service at an ad proxy server, including receiving a prepare request, from a client device, to prepare an advertisement for display during an ad break in content playing at the client device; obtaining client metadata regarding the client device; negotiating the advertisement with an ad server by obtaining ad metadata; and providing the ad metadata to the client device.

Abstract: Systems and methods are disclosed for dynamic content stream generation. In certain embodiments, a method may comprise executing a dynamic content stream generation system, including obtaining client details, selecting streaming video content based on the client details, and generating overlay data for the streaming video content based on the client details. The method may further comprise generating combined stream data incorporating the streaming video content and the overlay data, and displaying the combined stream data at a client device.