Abstract: A container carrier application system is provided. The system includes a controller, a conveyor, a container positioning device, and an application device. The conveyor conveys a plurality of groups of containers from a supply side to an output side. The container positioning device positions each group of containers for application of a container carrier, and the application device applies the container carrier to the group. A motion of the container positioning device and a motion of the application device are synchronized to coordinate a position of the group with a position of the container carrier to be applied to the group. The controller is configured to control a conveyance speed of the groups such that a gap is introduced between a first group and a second group as they are conveyed along the conveyor, the gap being spaced in a conveyance direction of the containers.