Abstract: The various implementations described herein include methods and devices for identifying and presenting content to users. In one aspect, a method includes providing a domain specific language (DSL) tool to a user of the computing device and receiving a plurality of user inputs via the DSL tool. The plurality of user inputs includes: an input identifying a DSL object corresponding to a media pool; an input identifying a DSL object corresponding to a mutator to be applied to the media pool; and inputs identifying a plurality of DSL objects corresponding to respective objectives for a media set list. The method also includes generating the media set list from the media pool based on the mutator and the objectives and presenting information about the generated media set list to the user.