Patents by Inventor Zachary F. Poley

Zachary F. Poley has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Optimization and attribution of marketing resources
    Patent number: 10102542
    Abstract: Example systems and methods for optimization and attribution of marketing resources are described. In one implementation, a method retrieves transaction data associated with one or more offline stores and user data of users that are exposed to a marketing campaign. The method also correlates the transaction data to the user data to measure marketing attribution and modify the marketing campaign.
    Type: Grant
    Filed: January 31, 2014
    Date of Patent: October 16, 2018
    Assignee: WALMART APOLLO, LLC
    Inventors: Nikhil Raj, Patrick L. Harrington, Jr., Gary Tang, Zachary F. Poley, Xiang Xiao, Long Lin, Abhimanyu Mitra
  • OPTIMIZATION AND ATTRIBUTION OF MARKETING RESOURCES
    Publication number: 20150220971
    Abstract: Example systems and methods for optimization and attribution of marketing resources are described. In one implementation, a method retrieves transaction data associated with one or more offline stores and user data of users that are exposed to a marketing campaign. The method also correlates the transaction data to the user data to measure marketing attribution and modify the marketing campaign.
    Type: Application
    Filed: January 31, 2014
    Publication date: August 6, 2015
    Applicant: WAL-MART STORES, INC.
    Inventors: Nikhil Raj, Patrick L. Harrington, JR., Gary Tang, Zachary F. Poley, Xiang Xiao, Long Lin, Abhimanyu Mitra