Abstract: Computerized methods and systems for generating a URL-addressable Web page utilizing user-defined search parameters are provided. User-defined search parameters are packaged together as a search macro and assigned a URL. When a user accesses the Web page associated with the assigned URL, s/he is permitted to specify a search query and any search results returned in response thereto will be tailored in accordance with the user-defined search parameters, even though such search parameters are not input as part of the search query. The present invention further provides users with the opportunity to readily share packaged search parameters with other users by simply communicating the URL assigned to a particular search macro.