Patents by Inventor Zachary Mason Roth

Zachary Mason Roth has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10496662
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
    Type: Grant
    Filed: September 16, 2015
    Date of Patent: December 3, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Yan Liu, Zachary Mason Roth
  • Patent number: 10474997
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
    Type: Grant
    Filed: September 16, 2015
    Date of Patent: November 12, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Yan Liu, Zachary Mason Roth
  • Patent number: 10445305
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
    Type: Grant
    Filed: September 16, 2015
    Date of Patent: October 15, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Yan Liu, Zachary Mason Roth
  • Publication number: 20170148106
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize search terms (potential search terms) representing companies, based on their respective predicted value to users. The value of a job-related search term is expressed as a priority score assigned to that search term. The SEO system generates priority scores for different search terms, using a probabilistic model that takes into account a value expressing how likely the search term is to be included in a search query, as well as other signals that are indicative of the relative importance of a company represented by the search term.
    Type: Application
    Filed: November 23, 2015
    Publication date: May 25, 2017
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Zachary Mason Roth
  • Publication number: 20170148107
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize search terms (potential search terms) representing geographic locations, based on their respective predicted value to users. The value of a job-related search term is expressed as a priority score assigned to that search term. The SEO system generates priority scores for different search terms, using a probabilistic model that takes into account a value expressing how likely the search term is to be included in a search query, as well as other signals that are indicative of the relative importance of a location represented by the search term.
    Type: Application
    Filed: November 23, 2015
    Publication date: May 25, 2017
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Zachary Mason Roth
  • Publication number: 20170060928
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
    Type: Application
    Filed: September 16, 2015
    Publication date: March 2, 2017
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Yan Liu, Zachary Mason Roth
  • Publication number: 20170061381
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
    Type: Application
    Filed: September 16, 2015
    Publication date: March 2, 2017
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Yan Liu, Zachary Mason Roth
  • Publication number: 20170060964
    Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
    Type: Application
    Filed: September 16, 2015
    Publication date: March 2, 2017
    Inventors: Krishnaram Kenthapadi, Huan Van Hoang, Yan Liu, Zachary Mason Roth