Abstract: A wheel assembly configured to be rotationally engaged with a supported structure, the wheel assembly having a light up wheel hub having a light up ring, the light up ring having at least one light emitting device and a generator body configured to be in electrical communication with each light emitting device and an outer shell configured to be engaged with the light up ring, such that each light emitting device is enclosed within the outer shell, wherein the rotation of the light up wheel hub about a wheel rotational axis is configured to generate electrical energy to power each light emitting device. Thus an advantage is that each light emitting device may be sealed within the outer shell, protecting it from debris, fluids and other hazards. The light up wheel hub may be configured to engage with sinusoidally shaped wheel rims through selective adjustment of light emitting device positioning.

Abstract: A wheel having a circular ring is provided. The circular ring has a rotational axis and an outer surface. A plurality of lugs is mounted in side-by-side positions on said outer surface of the circular ring. Each lug of the plurality of lugs has: a center rib, a first leg and a second leg, each leg extending from the center rib laterally and opposite of each other, and a plate adapted to connect the first leg to the center rib. The outermost point of each center rib may form a circular pattern that is coaxial with the rotational axis. The wheel may have a rim nested within said circular ring, said rim having a plurality of alternating scalloped protrusions. The plurality of lugs may include high traction lugs having plates with distal edges configured to radially extend beyond the center rib to provide traction to the wheel on difficult terrain.