Abstract: Systems and methods of simulated objects in simulated environments for marketplaces, gaming, sporting events and/or performance events are disclosed herein. In one aspect, embodiments of the present disclosure include a method to control a simulated object that is associated with a physical location in a real world environment. One embodiment includes enabling access of the simulated object in a simulated environment by a user via a device responsive to determining that a location data or timing data satisfies a criterion. The simulated environment can include a marketplace associated with the physical location in the real world environment where the simulated object represents virtual goods or real goods associated with the marketplace.