Abstract: A lighted product display case, containing two end covers and connecters; each end cover has a first lighting assembly and position limiting portions, the first lighting assembly has first contacts corresponding to the position limiting portions; each connecter has a second lighting assembly having second contacts exposed from two ends of the connecter; the first contacts are exposed to the connecters; the connecters are positioned between the two end covers, two ends of each connecter are inserted into position limiting portions of the two end covers so that a case body is formed where the first contacts contact the second contacts so that the first lighting assemblies are electrically connected with the second lighting assemblies. By removable connection between the end covers and the connecters, quick assembly is achieved, products are illuminated and the display effect enhanced. Also, moving and transportation are facilitated to reduce mobility problem and transportation cost.